Born in the hippie 70's, I went through school in the 80's and YES, youngsters, everything looked exactly like in Stranger Things (minus a few monsters) and mom cut my hair. In the 90's I chased the idea of becoming an artist and went through a couple of art schools before the INTERNET took over the world. I ended up in an old naval prison around 2000, the only home to Hyper Island at the time.
I spent the next ten years or so as a freelance designer, Animator for Swedish Television, and Art Director at Dramaten, among other things. In 2008 I got my first Team Lead role and soon the term "UX" was coined. Since 2018, I have worked as Head of Product Design at Freespee, where I led a small team of talented designers. I have two wiseass kids, I read and write a lot and have been snowboarding every season since 1989. If you want to get nerdy about the 80's, Harry Potter, or the 7-point story structure, I'm your man. Glad to be here.
Favourite book: Journey to the West by Wu Cheng’en 📚 Least favourite book: The Magicians by Lev Grossman 🧙♂️